How Often Should Your Website Be Updated?

In this day and age, maintaining a brand website is critical to running a successful business. It’s the first place many people go when they want to check out a brand, so making a good first impression is key. As a result, nearly every brand has their own website. Keeping your brand’s website up to date and responsive is vital. So that begs the question, how often should your website be updated?

The short answer is, it depends. Digging deeper, there are many factors that determine when a website should be updated. These factors can be segmented into what the end goal of updating your website is, and from there you can determine a timeframe of how often website updates should occur.
Boost search engine optimization (SEO)
One important facet of running a website is making sure to optimize your search engine results, and the best way to do that is to make regular updates to your website. Take Google as an example. When a term is searched for on Google, the search algorithm works in the background to try and find the most relevant results. One of the criteria used in judging if a website is relevant is the recency of updates. If a website has added content or been updated recently, Google will notice that and view the website as more relevant, making it more likely to appear in search results.

As a result of this, the best practice is to keep your website updated frequently, at least once every week or two. These updates would be smaller in size than a full website redesign. An example would be a short blog post. Uploading a blog post each week or two would help Google view your website as “fresh”, making it more likely to show up in the search results.

Keep your website visually appealing and engaging
A total remodel of a website can be a great boost in business, but it also can be a difficult undertaking. That’s why website remodels should only be done about every 2-4 years. Remodeling too soon after a current remodel can be confusing to your customers, and the benefits of a remodel won’t be as apparent if enough time hasn’t passed. Taking too long to remodel can cause your website to become outdated, lacking features newer websites have or simply falling out of style.

Improve website functionality
Another reason to update your website is to ensure the customer only sees correct information. These updates should happen as soon as the current information on the website is no longer correct. If you no longer offer a product or service, be sure to remove it from your website as soon as possible. The same goes for when you offer new products or services, you can’t sell them if the customer doesn’t know they exist.

Take advantage of new technology
Since technology is constantly evolving, a website designed a few years ago may be missing features common on websites today. Additionally, your website may not be compatible with newer devices and web browsers. By updating your website to incorporate new technology and accommodate the latest devices, you improve the user experience, preventing your potential customers from getting frustrated and taking their business elsewhere.

Maintaining a website with regular updates can be difficult. So why not let the experts handle it? Legend Creative Group has over 30 years of marketing experience, we’ve seen every trend in website development over the years and have adapted to survive this constantly changing environment. We’ll keep your website up to date with regular content updates and bug fixes, as well as giving it a facelift every few years to keep it new and exciting. Contact us today to see how we can elevate your brand to the next level.
Call 847-438-3428 and Update your Website Today!

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