What is Digital Marketing and how can I best leverage it for my company?Digital marketing has, in theory, existed since the dawn of marketing websites in the 90’s, but has become a real “thing” only in the last decade.
The official definition: Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
The practical description is the act of connecting with prospects and customers using search engines, your website, articles/blogs, social media and email.
As more and more people continue to move to internet usage, the effectiveness and popularity of offline marketing continues to decline. Offline marketing includes print advertising, direct mail, and billboards, to name a few.
This means that as marketers, we need to adapt our strategy and tactics to leverage digital marketing, and hopefully more effectively than our competitors.
Let’s review some of the most popular and effective elements of digital marketing and assess the components, benefits and applications for each.