Marketing Website Creative Brief

Please fill out the form below, or download this interactive pdf, save it to your computer, fill it out with Acrobat, save it & email it back to us.

Marketing Website Creative Brief

Name*

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E-Mail*

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Phone*

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Company

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Please answer the following questions which pertain to your website goals.

Website URL

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1. What are your general or specific website goals?

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2. What do you like/dislike about your current site?

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3. What is the core messaging you'd like your website to portray?

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4. Please identify your target audience/market(s) and segments.

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5. What are some specific market drivers for each of your audience segements? What are they looking for exactly?

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6. Is your audience/target market local, regional, national, multi-national or global?

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7. What do we want the visitor to learn…and what is the call-to-action?

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8. What are the primary reasons your audience is visiting your site?

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9. What are the 10 most important or interesting things you feel you customers should know about your company/organization?

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10. Is there an existing branding that we will be integrating into the site?

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11. Please list some direct and indirect competitors and their web addresses. What designs, features or messaging do you like on these sites?

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12. What technical functions does your Web site need to have?

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13. If this is a site update/redesign - how would you better organize the pages & sections in the navigation.. or ideas for new pages/sections?

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14. If different than your existing site, please provide a complete site map/outline of pages that you will require.

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...or attach a sitemap. (.doc or .pdf)

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15. Please provide a complete list of keywords and phrases that you have identified as important for driving people to your site. This is helpful for SEO.

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16. Will you be providing content (page copy & photos) or would you like us to collect the existing content?

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17. Assuming you might want some new photography, what new photos might help to better tell your story that you don't have good shots of now?

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Additional comments, not mentioned above...

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Thank you for filling out this form as completely as possible!