B2B Social Media Marketing

It’s a popular belief that social media marketing is only for B2C companies, however, this is a myth! B2B companies should use social media for a variety of reasons.
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Customers and business partners are on social media

Although you might not be directly selling to your customers, they are still on social media! Social media is a people business, the executives and CEO’s are actively using Facebook, Instagram, Twitter, LinkedIn, etc. Since they are already on one or more of these platforms, it is a great way for them to notice your brand. B2B markets don’t buy from companies without checking them out online first: make sure to review your website, social media and all channels that your targeted customers are looking at. First impressions go a long way!

Customers need support and will often look on social media first

Occasionally, your customers or potential customers might be seeking answers about your products or have questions about the services you offer. By being active on social media, they have choices on how to reach you. In fact, 34.5% of people prefer using social media to reach out to companies compared to email, website/live chat and phone.

Brings customers to your website

We all want leads and more traffic to our site; social media allows your intended audience to visit your site and notice your brand. The great thing about social media is that is always helps to raise brand awareness, which brings more customers to your website where they can learn more about your brand and products you may offer.

Social media builds a community around your brand

Give your company a personality that your audience is drawn to. Social media is the perfect outlet to present yourself as an industry leader while building that community. By having a voice your audience trusts, you will be growing the relationship and repeat business all companies dream of.

What are you waiting for? It’s time to jumpstart your digital marketing campaign! Let Legend Creative Group work with you to create a comprehensive plan that will:
  • Generate qualified new leads
  • Build brand awareness and loyalty
  • Grow a community around your brand
  • Increase online exposure
  • Cross-sell to existing customers
  • Target your unique audience
  • and more!


Let’s get started!

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