PPC and Google AdWords

Legend creates and maintains Pay-Per-Click and Google AdWords campaigns that will supplement "organic" search engine optimization. A well-planned PPC (Pay-Per-Click) campaign will drive more traffic to your site and increase sales. These programs will attract customers that match your target market and keyword sets to your site, while providing in-depth ROI reporting. We engage in extensive competitive and word/phrase research to guarantee the best possible results for our campaign. We recommend and can execute ongoing reporting programs for all PPC campaigns to ensure continual adjustments and optimization that reflect changes in the marketplace, your product or service offering or other variables.

Campaign Setup
• Keyword Research: We provide a list of keyword phrases based
  on your products and services, detailing search popularity and
  associated costs per keyword phrase, along with budget
  recommendations and estimated clicks for your Google Adwords
  campaign.
• Ad Creation: Where we help you write compelling ads as well as
  create graphic or Flash animated banners for your placement
  advertising.
• Landing Page Creation: Where we build distinctive destination
  pages that are highly targeted and relevant to the phrases you
  advertising for to achieve better conversions.
• Placement Network Ads: Where we help you show your ads on
  relevant web sites, not just on Google.
• Geographic and Demographic Targeting: Need to focus your
  campaign to a local area, say a 25-mile radius around Chicago,
  excluding the lake? We can do that for you.

Campaign Maintenance

Ongoing Reporting: Where we generate regular reports to determine the effectiveness of our collective efforts. We will deliver these reports for your review, then make suggestions or changes based on the data, which includes achieved conversion goals and click-through traffic.

Split Testing: Want to know which of your ads is most effective? We can create multiple versions of your ad, then split test to determine which ones are the most successful in response and conversions to signups or sales.

Conversion Tracking: Where we setup goals in Analytics and conversions in the Ad campaign to monitor what ads are working or not based on whether or not those visitors turned into leads by filling out a contact request, request a quote, or complete an e-commerce transaction.

Learn more about our website design services here.

Learn more about our search engine optimization (SEO) services here.