B2B Marketing Survey

Please fill out the form below, or download this interactive pdf, save it to your computer, fill it out with Acrobat, save it & email it back to us.

Legend B2B Marketing Survey

Name*

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E-Mail*

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Phone*

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Company

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Please answer all the following questions.

1. Please give us a paragraph of the elevator speech on your company (history, now and future and unique qualities)

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2. Tell us about the personality of your brand or branding and any slogan or tagline you use.

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3. Does your branding/brand personality/logo/colors need updated?

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4. What is the core messaging your company would like to convey?

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5. What are your short and long term sales/marketing goals?

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6. Please identify your target audience(s) If more than one, please list in order of importance.

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7. Please list your products or services in order of importance/growth/margins/opportunity.

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8. What products/services represent the best growth opportunities for you and why?

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9. What are the major obstacles to this growth?

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10. What vertical markets or segments offer the most opportunity for future growth?

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11. Please list your top 3-5 competitors

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12. What makes you better than your competitors?

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13. If your product/services were equal, what then makes you stand out as better than your competitors?

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14. Please list competitive websites that you think are good/great and why. (or what element you like)

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15. How can your website or other online resources help to facilitate your sales process?

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16. What are the top 3-5 factors that your customers/prospects are most interested in?

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17. Please complete this statement: Our customers choose us because

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18. Please complete this statement: Prospects choose the competitors because

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19. Explain your sales cycle. How long does the typical sale take? How many “touches” are usually required from your sales team?

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20. Please list, in order of importance, the marketing items that would help to facilitate more sales

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21. Please complete this statement: We could generate more leads if we

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22. Please complete this statement: We could close more sales if we

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23. Please complete this sentence: We could expand our sales to existing customers if we...

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24. Is your business/market local, regional, national or international?

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25. How does geography play a role in your lead-generation, sales, marketing and distribution?

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26. What marketing tools would seem most promising for lead generation?

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27. What marketing tools would seem most promising for sales support and creating conversions?

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Thank you for filling out this form as completely as possible! All information provided will be held as confidential.