The E-Mail Newsletter
Powerful, Targeted, Cutting-Edge Marketing
 All marketing professionals will agree that keeping your brand, message, or offer in front of your audience is important. The tricky part is in which medium(s) and to what extent? How do you divide your budget between web development, direct mail, brochures, product sheets, catalogs, interactive disc, or other forms of marketing executions?
by Dave Voitik
[FULL STORY]
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Can’t See the Forest?
The Avantages of Teaming with a Creative Studio
 If you can’t see the forest for the trees: The old adage applies to your marketing and creative as well as anywhere. Are you (or your in-house marketing and creative team) too immersed in the day-to-day activities and deadlines to be able to step back and get the bird’s-eye view of the company and industry?
by Dave Voitik
[FULL STORY]
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The Integrated Marketing Plan
You CAN get there from here.
 We would all agree that developing and launching a marketing campaign is much like shooting at a moving target…once you have finished your website, and move on to develop the new corporate brochure, you learn that the president wants to change the website focus. Trying to coordinate all the elements in a campaign can be tricky.
by Dave Voitik
[FULL STORY]
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